New Year And A New Chapter

2011, it is a new year, and also a new beginning.

Are you ready to face those new challenges, no matter in your work, love or life? On January 7, 2011, the grand opening of Longines’first brand store in China at the Nanjing Road in Shanghai, open Longines new chapter in the Chinese market.

The fresh style of Longines lady watch has collected the stylish temptation and natural female beauty, filled with the warmth of friendship to share. Such lifestyle suits all modern women that wonderful, successful, busy, but still know how to choose life, enjoy the moment. It is not just a watch, it is an attitude.

Longines Dolce Vita, elegance for today

Dolce Vita Series is stimulated by the Italian spirit to enjoy life, inspired from the beauty of Rome, with a long watch making tradition and superb skills, Dolce Vita Series to present a beautiful and elegant lifestyle in a watch timepiece. It has frozen each moment of joy, settled on the dial, made every second full of sweet life.

La Grand Classique de Longines, confirming an enduring tradition

The series cast the soul of the early design and style of the tradition, and still retains a large number of original appearances and proportion of Longines, with the expectations change, science and technology advances, the design of this series has updated:not only introduce larger size, but also provide more attractive dial options.

Longines Primaluna, a new star in the Longines galaxy.

A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star.

Elegant simplicity of the dial soften the watch contours, bright emanation of diamonds add the moving style. All women that appreciate contemporary, sophisticated elegance are attracted by this graceful, magical watch.

Well, Longines has already started its new chapter.